Muralis Market

A premium concept food store

A premium concept food and grocery store in Chennai, India
by Sri Krishna Sweets. I joined the team at its inception
and worked for two years on developing the brand identity
and packaging system.

My role spanned creating visual language, packaging for
multiple product lines, and brand applications,supporting
the company from its launch phase into a fully established
retail presence.

The packaging was designed to resonate with the local aesthetic
of Chennai, while certain products drew inspiration from
diverse cultural and visual references, creating a balance
between familiarity and freshness.

Packaging design for Muralis coffee range, using bold colour contrasts
and clean typography to create strong shelf visibility. Subtle traditional
motifs were incorporated to reflect the cultural roots of filter coffee while
maintaining a contemporary retail aesthetic.

designed a festive box intended for curated product kits, using a minimal layout and culturally inspired elements to create a sense of occasion while staying consistent with the brand’s visual identity.

designed the packaging for a set of traditional candy flavours, using illustrated regional landmarks
to reflect local identity. The visual language combines bold colour palettes and simplified vector
graphics, drawing nostalgic references while adapting them for a moder retail context.

Packaging design for a rice product line, featuring illustrated rural landscapes and agricultural scenes.
The design combines minimal landscapes with a transparent window to showcase the product,
balancing visual storytelling with functional clarity.

Packaging design for a rice product line, featuring illustrated rural landscapes and agricultural scenes.
The design combines minimal landscapes with a transparent window to showcase the product,
balancing visual storytelling with functional clarity.

Design for a range of flavoured noodles, with each variant visually inspired by its key ingredients. The designs use simple illustrations, playful elements, and bold colour cues to create a light, approachable identity while maintaing clarity across the product line